My name is Sandhya Raj - welcome to the world of fashion through my eyes. 

My aesthetic has always been deeply imbedded in designing clothes that have an Indo-Western blend to them: imagine Manish Malhotra meets Jil Sander. My design approach is to create styles that have Western silhouettes but are made with ethnic fabrics and embellishments. My personal artistic sensibilities have always drifted towards a minimalistic style with an equal blend of both these worlds. I am taking on this design aesthetic in partnership with my mother who owns a boutique, Amrita Custom Elegance, in India. Together we hope to create unique, customized clothing options for our customers.

My designs will appeal to strong, goal-driven women who are not afraid to explore their creative side. As a product of my Eastern-Western upbringing, I have always added a touch of both worlds to my own outfits; whether it be Indian jewelry with jeans, or a classic shirt over an Indian skirt. My goal is to expand my customers' closet as well as knowledge base by informing them of the innumerable options available to them through the fusion of Eastern and Western styles. HERE'S TO THE BEST OF BOTH WORLDS! 

Fashionably Yours,